Falling in the GapPosted: December 9, 2011
Do you mean fall into the Gap?
And no, again. I’m not talking about a trippy dream but rather the Free Drink Party hosted at our friendly neighborhood Gap last Friday. Gap celebrated…winter(?) last weekend with a free-for-all party that featured free beer and cocktails, food from Roll On Sushi, a live DJ and tons of living, breathing, walking (no talking, though) models. I was a little hesitant to attend an FDP at the Gap (the place where I bought most of my childhood back-to-school clothes), but it turns out combining seasonal styles with seasonal brew is a genius publicity stunt. Midway through beer number two, we started filling our mental shopping cart with all the scarves, mittens and sweaters we could handle. Not sure how many of us returned to Gap the next day to pick up the items we eyed the day before, but its safe to say Gap made off with a small fortune.
Job well done, Gap, for creating as fine a sweater as you do a party.